Luxury fashion label Pokit, approached me with the task of creating a video that could launch their new website. After spending 20 years establishing their design-led brand, founders Claire Pringle and Bayode Oduwole wanted to convey their sensibility towards creating a tailor made suits. A purposeful process without the gimmicks of other brands. Passionate about the craftsmanship of traditional tailoring combined with their own unique creative touch, they needed a film that could introduce their “deconstructed bespoke suits”